Financial Statement Analysis of Hersheys Limited 2009-2015

ABSTRACT The Hersheys Company, later referred to as HSY, is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery founded by Milton Hershey in 1894. Hersheys is a public trading company and have filed their annual returns as a public trading company in the United States Securities under Form 10-K. In this paper, we will use the financial data in the Audited Financial Statement to compute the key financial ratios as an indicator for the Hersheys company in the global financial scale. Through calculations of the profitability, liquidity, stability and shareholders interest; the five year trends from 2009 to 2013 will be analysed in both an internal and external†¦show more content†¦Hershey. Founder by Milton S. Hershey, he grew the company to the largest chocolate manufacturer in North America which produces chocolate and sugar confectionery products. Its principal product groups include chocolate and confectionery products, gum toppings and beverages. It is engaged in manufacturing, marketing, selling and distributing various package types of chocolate and sugar confectionery products under more than 80 brand names. Hersheys Market Share is represented as 31.1% in the confectionary market share as shown in the Figure 1 below:- Figure 1: Confectionary Market Share (NAISC, 2014) Hersheys competes in an oligopoly market which is a market is run by a small number of firms that together control the majority of the market share. As global leader in sugar confectionary with US $16.05 billion market capitalization (43% share of the domestic chocolate market), the company now sells its products in 70 countries within North America, Asia, Europe, Middle East, and Africa. Some of Hersheys competitors on a global scale include Cadbury, Nestle, Mars, as shown in Figure 2 below: Figure 2: Global Market Share for the Confectionary Market 2009 (Reuters, 2009) HSY is subject to many factors that may affect their financial performance including fluctuations in theShow MoreRelatedFamous Amos12788 Words   |  52 Pagesits political conditions are slightly instable due to the ongoing process of reformation and its legal structure is still developing. An analysis on competition level in Shanghai revealed that its main competitors will be Kraft, Mars and Cadbury. Besides that, Famous Amos also faces a threat from Hershey’s should it enters the market. The SWOT analysis was also included to highlight the strength and weaknesses of the brand along with the opportunities and threats poses by the external environmentRead MoreAccounting 1-4 Chapter100452 Words   |  402 Pageschapter 1 INTRODUCTION TO FINANCIAL STATEMENTS ââ€"  the navigator ââ€"  ââ€"  ââ€"  ââ€"  âÅ"“ Scan Study Objectives Read Feature Story Scan Preview Read Text and Answer Do it! p. 5 p. 11 p. 18 p. 20 Work Using the Decision Toolkit Review Summary of Study Objectives Work Comprehensive Do it! p. 23 Answer Self-Test Questions Complete Assignments Go to WileyPLUS for practice and tutorials Read A Look at IFRS p. 42 study objectives After studying this chapter, you should be able to: 1 Describe the primaryRead MoreComparative Analysis of Different Brands14052 Words   |  57 PagesPROJECT REPORT COMPARTIVE ANALYSIS OF DIFFERENT BRANDS OF FMCG INDUSTRY MASTER OF BUSINESS ADMINISTRATION (MBA) OF PUNJAB TECHNICAL UNIVERSITY (PTU) Submitted to Submitted by Mrs. Gitanjali Bhatnagar Vipan Kumar DR. IT Group of Institutes BANUR (PUNJAB) PREFACE Practical exposure imbibes an integral part of management studies. One cannot rely merely upon the theoretical knowledgeRead MoreSolutions: Income Statement and Pearson Education121412 Words   |  486 PagesThe Corporation Introduction to Financial Statement Analysis Arbitrage and Financial Decision Making The Time Value of Money Interest Rates Investment Decision Rules Fundamentals of Capital Budgeting Valuing Bonds Valuing Stocks Capital Markets and the Pricing of Risk Optimal Portfolio Choice and the Capital Asset Pricing Model Estimating the Cost of Capital Investor Behavior and Capital Market Efficiency Capital Structure in a Perfect Market Debt and Taxes Financial Distress, Managerial Incentives